The Hues of Australian Colour Confidence Revealed at designEX 2014 2 June 2014
During the first two days of designEX 2014, Australia’s architecture and design industry elite have selected their favourite colour palette that reflects Australia’s growing confidence in the use of colour in interiors.
The colour combinations, created by award‐winning designers, Arent&Pyke, were curated to reflect uniquely Australian colour palettes and noticeably braver colour choices that have emerged in recent years.
Visitors to the Taubmans stand at designEX were able to vote via tablet for their choice of three colour palettes that represented Australian confidence with colour. The winning colour palette represents 53% of the votes cast.
The winning palette was designed by Arent&Pyke to create mood and celebrate the intensity of light and colour in the Australian landscape. Is it about the transportive quality of colour to evoke atmosphere, with tropical orchid pinks, sunshine yellow and burnt tan, layered over a nautical base of sand and navy. The colours used are Taubmans Endure Abstract, Admiralty, Rawhide Laces, Florentine Pink and Indian Maize.
The next most popular is about subtleties, layering and restraint. A soft palette of cool and muddy grey are freshened with sophisticated accents of burnt lilacs and dusty blue. The colours used are Taubmans Endure Canyon Black, Charade, Quail Hollow, Thin Ice and Tina Ballerina.
The final palette possesses a neutral base and the power of contrast. Strong and bright pops of red and green sit boldly over a tonal monochromatic base. Accents of black anchor the strong use of colour. The colours used are Taubmans Endure Secret Passage, Cotton Ball, Party Animal, Bell Pepper and All Black.
Sarah-Jane Pyke of Arent&Pyke says, “To us, colour is about expressing personality and creating moods. We’ve definitely noticed that Australians are becoming more confident in their colour choices and also in articulating their thoughts and feelings about colour. The winning palette chosen by the industry embodies an example of the hues we are seeing used more frequently, and the style of bold, yet sophisticated palettes that our Australian clients are seeking.”
Trevor Lowder, Joint Head of Marketing at Taubmans says, “We’ve had so many visitors to the Taubmans stand at designEX, and they’ve all come to talk colour. We feature over 5,762 colours in our range, and it’s great to see the nation becoming more confident in their selections, as well as having the opportunity to gauge the industry’s viewpoint on what ‘Confidence With Colour’ means in Australia in 2014.”
The Taubmans designEX stand created by Arent&Pyke contains over 1,000 A4 colourful hand-painted brushouts showcasing Taubmans extensive colour offering. The stand also acts as an immersive experience of the Taubmans Colour Galaxy™ – a state-of-the-art online tool for colour specifiers to select and test colours under a variety of lighting conditions and create different colour palette options.