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Industry-first digital tools help DIY painters master spring makeovers 25 August 2015

25 August 2015 (Australia) – To help Australians breathe new life into their interiors this spring, Taubmans - in collaboration with Colour Creative Director and Brand Ambassador, Shaynna Blaze - has unveiled the Taubmans Transformation Tools. The suite of clever digital tools will help DIYers with every step of their painting journey, from picking a colour, choosing the best product and preparing, to painting, cleaning up and styling the finished look. 

Spring is the perfect time to shake off the winter cobwebs, embrace a positive transformation and create a fresh new look in the home. However, a national survey* of over 1,500 Australians uncovered that nearly half (47%) of people feel that they lack the skills to accomplish a painting task as well as they’d like, and 37% say that when it comes to painting and decorating, they need all the help they can get. 

Taubmans has come to the rescue and created the Transformation Tools to give consumers extra help to get started with their paint and decorating projects. One inclusion is the Paint Planner - an innovative, industry-first tool that takes the pain out of planning, and provides users with bespoke, step-by-step plans for their painting project, from start to finish. 

The research also found that over 70% of respondents don’t like paying people to do things they can do themselves. Taubmans Transformation Tools aim to give much-needed confidence and inspiration to Australians embarking on an interior or exterior overhaul so they can relish in the accomplishment of doing it themselves.

With hours of hands-on painting experience on hit renovation TV shows, Shaynna Blaze understands the need to educate and motivate Australia to tackle their projects in the home, and says that spring is the perfect time to make a change. 

“Everyone is familiar with the traditional notion of ‘spring cleaning’, but the start of the new season can also be the perfect time to give your home a fresh new look to leave you feeling invigorated and energised. However, not everyone has the know-how to take on an interior or exterior transformation. That’s why I’ve worked with Taubmans to create expert guidance for DIYers of all levels – from first-timers to experienced painters.” 

The suite of Taubmans Transformation Tools has been launched on the newly refurbished Taubmans website and includes:

  • Paint Planner – a step-by-step plan to help users plan their painting projects, with a tailored timeline and shopping list to set them up for success
  • ‘How To’ videos starring Shaynna Blaze – 12 videos that provide all the information, tricks and tips needed at every step of the painting journey, like how to select paint colours, how to prep a room for painting and how to paint
  • Paint Your Own Room Tool – an easy way to visualise a colour in a space by uploading an image a room and then digitally re-colouring the walls to compare potential options

“With Taubmans new tools and inspiration, Australians can feel confident in their abilities to pick up a paintbrush and tackle projects to create a fresh, new feeling in their home,” says Shaynna. 

Nadine Miller-Vachon, Marketing Director, Taubmans explains, “Our research has highlighted the need for functional and fun tools to arm Australians with the knowledge and confidence to get their paint projects started this spring.

“With the constant evolution of online and social media sites, we know that people are looking to the web more and more for inspiration, tips and tools to help them complete their DIY dreams. That’s why it was important for us to develop a suite of digital tools on the Taubmans site that consumers can rely on for support throughout their painting journey.”

To try the new Taubmans Transformation Tools and get more expert decorating tips and tricks from Shaynna Blaze, visit www.taubmans.com.au 

- ENDS - 
Notes to Editors:
For more information on Taubmans, visit www.taubmans.com.au 

*Blaze Research completed the research in April 2015. A national online survey was conducted with 1,679 respondents.  Participants were a representative sample of Australian residents, aged 18 or older and who have conducted a home painting project in past two years. 

Media contacts
For more information about Taubmans, please contact DEC PR at ppg@decpr.com.au or call 02 8014 5033.