Josh Goot teams up with Taubmans to create Limited Edition T-Shirt in a tin 1 December 2013
Leading Australian paint brand, Taubmans has partnered with famed designer, Josh Goot to create a limited edition T-shirt packaged in a 1L Taubmans paint tin, which will be available for purchase at Josh Goot boutiques. The natural synergy of these iconic brands results from their commitment to designing high quality, technically advanced products for consumers.
Drawing inspiration from a beautiful palette of Taubmans paint colours, the T-shirt’s design is a fusion of interiors and fashion and a new interpretation of Josh Goot’s signature style. Using white as a base, Josh utilised his trademark whimsical use of colour to create an eye-catching, digitally painted floral design, which tells a story with a painterly quality. In keeping with Taubmans’ brand manifesto to inspire consumers with colour, Josh has chosen a palette that reflects the colours that inspire him this season, including Taubmans Lavendula, Rouge Roi, Split Lime and Taffy Twist.
Josh Goot says: “There is a natural connection between Taubmans and Josh Goot as we have a shared passion for colour and quality. I loved the idea of using a blank white T-shirt as a canvas, working with Taubmans to create a digitally painted orchid for this Summer 13/14 piece.”
Nadine Miller-Vachon, Taubmans Head of Marketing says: “Our partnership with Josh is one that we appreciate and is an ongoing relationship that started last year as both of our brands share the same values. The high level of technicality in the clothing he produces paired with his iconic use of colour makes him a great partner to Taubmans. We’re excited to produce a beautiful and unique product with such a well-loved Australian designer, which shows that colour inspiration can come from anything and that every colour tells a story.”
The T-shirt will be available for purchase from December 2013 at the Paddington and Melbourne Josh Goot Boutiques with an RRP of $295.
This is not the first partnership activity for the renowned Australian brands as Taubmans enlisted Josh Goot to dress the runway models for the launch of their Colour Look Books last year. The relationship between the brands continued with Josh Goot using Taubmans Endure Paint for his Paddington boutique, his new studio located in Ultimo and his newest boutique in Melbourne.
Notes to Editors:
For more information about Josh Goot, go to www.joshgoot.com
For more information about Taubmans, go to www.taubmans.com.au
For more information on this partnership or Taubmans, please contact DEC PR on firstname.lastname@example.org or call 02 8014 5033.