Taubmans Brushes Up on The Renovators 11 July 2011
Taubmans, a division of PPG industries Australia, has announced a major partnership with Network Ten and Shine Australia for the first season of its new 'big event' TV series, The Renovators.
As exclusive paint brand sponsor, Taubmas will supply its top-selling Endure brand of paint for interior and exterior application as well as colour inspiration for the show's contestants - helping them excel in challenging conditions and transform a renovator's delight into real estate gold.
Taubmans Endure will feature predominantly through a combination of in-show segments with product and services, themed television commercials, tailor-made play-in and play-out segments between commerical breaks, commercial billboards and branded content on the show's offical website.
Marketing Manager for Taubmans, Nadine Miller-Vachon, says a partnership with The Renovators provides the perfect opportunity for Taubmans to profile the superiority of the Endure range to DIY customers throughout Australia.
"With Taubmans Endure, the contestants of The Renovators will have access to a full range of interior and exterior paints that are technologically advanced, as they have been engineered with superior Nanoguard Technology.
"Taubmans Endure will help put the renovators in perfect stead to face any DIY challenge and help them rest easy knowing they are putting the best quality paints into their project! We're excited to partner with Network Ten and Shine Australia's new program The Renovators and hope to inspire viewers at-home to pick up a brush and get creative with colour - because sometimes all it takes is an injection of new colour to completely transform and revamp your home into the haven you desire."