Taubmans Invites Specifiers to Experience Colour Like Never Before 12 February 2014
February 2014 (Sydney, Australia) – After collecting feedback and listening to the industry, Taubmans has unveiled an innovative new professional online colour tool, designed to simplify the colour selection journey for architects and interior designers.
Housed online at www.taubmans.com.au, The Taubmans Colour Galaxy is a first-of-its-kind sophisticated tool that allows colour specifiers to find and view any Taubmans colour by name, code, and HEX, RGB or LRV value. In addition, the Colour Galaxy enables users to upload images and colour match these to one of Taubmans’ 5,762 colours.
The tool provides users with five different options for exploring colour; a colour wheel, scrolling along a colour wall, via an uploaded image, search functionality and through a 3D colour galaxy that can be navigated on screen. A unique representation of colour using CIE-LAB spatial positioning, the 3D colour galaxy offers a comprehensive visualisation of the complete spectrum of colour available in the Taubmans paint range.
Designed as a digital tool to be used alongside traditional colour fandecks and paint brushouts, specifiers can use the Taubmans Colour Galaxy to test and view how colours perform under different conditions, allowing them to make increasingly informed decisions. The tool demonstrates the impact of light on colours, with effects like sunrise, sunset, midday, overcast, halogen and LED or fluorescent lighting showcased online for comparison.
To assist specifiers further, the Colour Galaxy also allows users to download multiple colour swatches, create bespoke colour palettes and request real paint brushouts free of charge. Selections can be recorded and shared with clients via email, print-outs or saved to desktops, tablets or mobile devices.
Trevor Lowder, Head of Marketing at Taubmans for the Trade segment says, “From our ongoing conversations with architects and interior designers, we identified that there was a gap in the market for a digital tool that assisted professionals on the colour selection journey.
“We’re thrilled to be the first Australian paint company to offer such an advanced colour tool for the professional market. Taubmans has a strong history of innovation, and The Colour Galaxy tool is the latest embodiment of the company’s commitment to performance and quality.
“The industry is evolving digitally, and while we don’t see the tool replacing real paint brushouts entirely in the near future, it does assist specifiers by making the first step of the colour selection process quicker and more mobile. It can be easily accessed and operated on site from a mobile or tablet, alleviating the need to carry bulky fandecks.”
To trial The Taubmans Colour Galaxy tool and select Taubmans interior and exterior colours, visit www.taubmans.com.au/colourcentre