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Technology behind our paint
How much paint do you need?
Paint is a coating used to protect, beautify, personalise or identify a surface. Paint can be water based or oil based (solvent).
The binder can be thought of as the glue that holds the pigment together and sticks it to the surface. It also provides characteristics such as durability and flexibility.
The solvent or carrier in paint allows the resin and pigments to be applied to the surface. It evaporates after application and does not form a part of the dried paint.
In water based paints, the carrier is water. In oil based paints, the carrier is usually a solvent like mineral turpentine.
Pigments contribute colour and opacity (hiding power) to the paint. The main pigment used in architectural paint is Titanium Dioxide, a white pigment that's particularly important because 85% of architectural paints are manufactured in white. Titanium Dioxide is used because it provides better hiding power than other white pigments. Other pigments are then used to add different colours to the paint.
There are many additives that can be used during the manufacture of paint to help determine the final performance characteristics.
Some common additives include:
Additives that are exclusive to Taubmans include: