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New Taubmans Colour Cards by Shaynna Blaze encourage Aussies to boldly embrace colour 11 April 2013

Leading Australian paint brand, Taubmans, and Brand Ambassador and Creative Director, Shaynna Blaze, launch New Colour Cards over a ‘Deconstructing Colour’ Workshop 

11 April, 2013 (Sydney, Australia):  Australians in need of fresh inspiration for the home now have access to the latest interior design styles and expertise, with the launch of Taubmans’ New Colour Cards, available nationally at leading paint and hardware stores. 

Created in collaboration with Interior Designer, TV personality and Taubmans Brand Ambassador and Creative Director, Shaynna Blaze, the Taubmans Colour Cards are designed to help consumers break free from bland white-on-white palettes, embrace the truly emotional response that colour evokes, and inject some personality into their homes.

Four New Colour Cards are available, each addressing a different colour challenge - Exterior Colours; Interior Colours; Whites and Neutrals; and Colours for Living. Each Colour Card presents key looks, corresponding palettes, tips and inspiration for successfully recreating these at home. 

Taubmans Exterior Colour Card 
Whether the home is traditional, modern or of a unique individual style, there is always an opportunity to make an impact. This Colour Card provides tips on layering to create depth and contrast, highlighting strong lines and features, and using inspiration from the texture and colours of the natural surrounds – depending on whether DIY-ers are looking to demand street appeal or create a more subtle and classic feel. 

Taubmans Interior Colour Card 
As the visual decider in an interior, colour helps to define the style, mood and level of light within a room. Getting the colour of the walls and trims right means the rest of the interior can take a starring role. This Colour Card provides tips on embracing colour schemes and creating an interior space packed with personality. 

Taubmans White and Neutrals Colour Card 
Neutrals are the foundation from which to build layers, tones and textures in a room, and are a crucial element for any interior space. This Colour Card embraces pastels as the ‘new neutrals’ to create an unexpected freshness, and compliment deeper shades of the same hue in furniture or other accents, helping to lighten dark areas or create focal points in a space. 

Taubmans Colours for Living Card 
Showcasing looks from the current Taubmans advertising campaign, this Colour Card is focused on using colour to create different moods and energy in the home, be it elegant, relaxed or sophisticated. 

Shaynna Blaze commented; “The Colour Cards are designed to help people to become colour confident and to equip them with the basic knowledge needed to take decoration into their own hands. We want to enable them to create interiors that reflect their own personal tastes and style, regardless of trends. 

“By overcoming our fear, and embracing colour, you can successfully stamp your own personality and character on your home, and create depth and layers in your interior in a simple and inexpensive way.” 

To celebrate the launch, Taubmans hosted an exclusive ‘Deconstructing Colour’ workshop over an indulgent high tea at The Langham in Sydney’s historic Rocks area. 

The event saw Shaynna help solve common colour challenges, such as manipulating a space with colour, reflecting personal style, evoking a particular mood or simply avoiding common colour mistakes.   

For high-resolution imagery of the Taubmans Colour Cards and colour palettes, or for interviews with Shaynna Blaze please contact:

DEC PR - Sarah-Ann Brittain or Rosie Schloeffel on 02 8014 5033 or ppg@decpr.com.au

For more information on Shaynna Blaze, visit www.shaynnablaze.com
For more information about Taubmans colours, go to: www.taubmans.com.au