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Taubmans creates personalised colour palettes inspired by photos 16 October 2013

Share your colour story at www.taubmans.com.au

Leading Australian paint brand Taubmans has unveiled a free online tool called My Colour Story, which provides users with an instant personalised colour palette inspired by the hues in their photos. 

The tool allows interiors enthusiasts to find a Taubmans paint that matches the colour they love in an image, or to seek decorating inspiration from their favourite photos. 

To seek inspiration, go www.taubmans.com.au and follow these simple steps: 

Step 1 - Choose an inspiring image and upload it via Facebook or from your desktop 
Step 2 - Taubmans technology will detect the tones in the image and provide a colour-matched Taubmans paint suggestion, plus four alternatives 
Step 3 - Caption the image and your preferred paint swatch  
Step 4 - Chose to share your inspiration on the My Colour Story gallery, or on Facebook, Pinterest, Twitter, Google+ or Tumblr with the tag #mycolourstory. 

The tool also enables users to view other people’s favourite images and matching Taubmans colours, providing even more inspiration for personalised painting projects. 

Nadine Miller-Vachon, Taubmans Head of Marketing says: “Trends come and go, but a truly personalised colour palette and interior is one that you’ll love for years to come. Inspiration is everywhere in the world around us, but it can be overwhelming figuring out where to start. 

“Based on this feedback from our customers, we designed the new Taubmans My Colour Story tool to help Australians narrow their focus and receive a truly personalised colour suggestion – inspired by a photo that they love and which reflects their personal tastes.”

To share your inspiration and find the perfect Taubmans shade for you, go to www.taubmans.com.au  

Taubmans Endure is the only interior paint with a lifetime guarantee, plus Nanoguard technology to provide maximum protection and superior washability.

Notes to Editors:
For more information on Taubmans, visit www.taubmans.com.au 

Media contacts
For more information on My Colour Story, Taubmans colours or Taubmans Endure, please contact DEC PR at ppg@decpr.com.au or call 02 8014 5033.