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Taubmans innovating the enamels category with next generation technology 2 March 2015

Taubmans has transformed the enamels category with the introduction of Taubmans Ultimate Enamel – a next generation, quick-dry enamel that features superior Alkyd Technology. Designed for high traffic areas and surfaces, Taubmans Ultimate Enamel ensures the hard-wearing durability and ultra-premium performance of a traditional oil-based enamel, whilst being environmentally friendly.

The Alkyd technology in Taubmans Ultimate Enamel has been expertly engineered by Taubmans’ fully accredited NATA laboratory. It is yet another example of Taubmans and its parent Company, PPG’s, continued investment in and commitment to new technologies that drive category innovation.

Taubmans Ultimate Enamel provides quicker drying times, less yellowing, and higher gloss
levels, when compared to existing products in the market. This all-in-one enamel solution is  ideal for high end professional finishes, and has been engineered for high traffic areas and surfaces that are subject to the torture test - ideal for interior and exterior doors, trim, skirtings and windows.  The product is also ideal for plaster, masonry and bricks.

Designed for architecture and design professionals seeking a best-in-class architectural coating, the product is suitable for specialist residential and commercial projects, including healthcare, aged care and education. Its antibacterial formula effectively prevents the growth of mould, mildew, fungus and bacteria.

In addition to these features, Taubmans Ultimate Enamel is environmentally friendly allowing for convenient water wash up, with no harsh solvents required. It also has less odour than traditional oil-based enamels, and low levels of volatile organic compounds (VOCs), making it suitable for use in Green Building Council Projects.

The product’s alkyd base also provides a longer open edge time allowing for easier application and ultimately, a superior finish.  Trevor Lowder, Head of Marketing on Trade at Taubmans says, “Taubmans has over 110 years’ experience engineering the most technologically advanced paint, and this product is no exception. With Taubmans Ultimate Enamel, we’ve developed a formula that offers specifiers the very best product performance,  coupled with outstanding environmental credentials.”

Taubmans Ultimate Enamel is available now in one, four and ten litre gloss and semi gloss options, and can be tinted to a wide range of light, mid and deep tones from white, accent and neutral bases. It is available alongside the Taubmans water-based and oil-based enamel products, which includes Taubmans Water Based Enamel and Taubmans Ultra Enamel.

For details on all Taubmans products and stockists go to www.taubmans.com.au or phone 131 686. Taubmans paints retailer stores in Australia can be found here: www.taubmans.com.au/stores